Caitlin Olmsted
Consultant @ Merkle | CX Strategy & Transformation
- Role
- Sr Director, Business Strategy at Merkle
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Caitlin Olmsted
As a member of the Transformation & Consulting team within Merkle Americas’ CXM Strategy & Planning organization, I help guide clients seeking to drive customer experience (CX) transformation, collaborating with C-suite executives and cross-functional teams to identify strategies to improve business performance, enhance process efficiency, and foster a culture of continuous improvement. I bring 14+ years of marketing strategy and consulting experience with a focus on high-tech and B2B clients. In my role I work across marketing, product, and sales teams to assess operational maturity, identify organizational change initiatives, define new operating models to optimize efficiency, and support clients through implementation.
Experience
Sr Director, Business Strategy
Sep 2021 — Present
Working with B2B clients to enable customer experience transformation goals.
Education
Harvey Mudd College
Bachelor of Science
University of Washington
Certificate
Skills
- Social Media Marketing
- Web Analytics
- Microsoft Office
- Email Marketing
- Social Media
- Advertising
- Google Adwords
- Marketing
- Apple Ilife
- Google Analytics
- Direct Mail
- Basic Photoshop
- Online Marketing
- Digital Media
- Analytics
- Marketing Strategy
- Lead Generation
- Digital Marketing
- Wordpress
- Html
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