Caitlin Weiss
Digital Marketing @ IBM
- Role
- Inbound Web Strategy Leader, Ibm Com at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caitlin Weiss
Marketing and strategy professional with proven experience in crafting content strategies for Fortune 500 brands, creating revenue-generating integrated marketing and content programs for media companies, executing large-scale events, and managing a team of strategists and designers. Specialties: content strategy, proposal and presentation creation, brand development, sales enablement, writing, event production and sponsorship activation, integrated marketing and branded content, social media, and conference presentations. Published on: Boston magazine, Marketing Insider Group, Business2Community, D Zone, and the NewsCred blog
Experience
Inbound Web Strategy Leader, Ibm Com
Jun 2024 — Present
Responsible for the Think digital experience (ibm.com/think)- home to IBM\'s thought leadership and events and content such as explainers, podcasts, videos, tutorials and more, with a focus around driving conversion and demand.
Education
Boston University
London Internship Program, Study Abroad
Boston College
Bachelor of Arts, Communications (Honors), Philosophy
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