Caitlin M Rice
Digital Manager, Audience Experience & Premiumization
- Role
- Digital Manager, Audience Experience & Premiumization at Gopuff
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Caitlin M Rice
eCommerce and marketing leader with 13 years of experience across sourcing, merchandising, operations, brand building and marketing for the ultra-premium, luxury, super luxury, and icon wine & spirit categories. Specialized in strategic partnerships, business development, e-commerce and marketing businesses with a focus on identifying, prioritizing and defining programs, project enhancements and marketplace capabilities to grow market share, wallet share and improve customer engagement and personalization. Strong expertise in leading through ambiguity, and building processes and teams to drive customer acquisition, retention and conversion. In-depth experience with industry trends, product assortment, supply chain, email and digital marketing, brand building and analyzing consumer behavior to guide continuous refinement of product offerings
Experience
Digital Manager, Audience Experience & Premiumization
Jan 2023 — Present · Washington, DC, US
Education
Deutsch Wein und Sommelierschule
Wine and Sommelier Certification, Wine Steward/Sommelier
2007 — 2008
Johnson & Wales University
Bachelor of Science (B.S.), Hospitality Management, Associate of Science (A.A), Food & Beverage Management
2006 — 2009
Court of Master Sommeliers
Level I & II Sommelier Certification: Certified Sommelier, Wine Steward/Sommelier
2010 — 2010
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