Caitlin Lewis
Head of Retailer Com Bobbi Brown & Bumble and Bumble @The Estée Lauder Companies Inc.
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WORK HISTORY
Head of Retailer Com Bobbi Brown & Bumble and Bumble @The Estée Lauder Companies Inc.
NY, US
eCommerce lead driving P&L ownership, paid media, full funnel go-to-market (GTM) strategy and onsite merchandising for all retail accounts. Manage two brands to drive efficiencies in operating models and scale learnings on a $100M business.• Launched Bumble and bumble on Amazon Premium Beauty, owning content development, sales planning, promotions, and retail media strategy exceeding launch plan at 122% of target.• Built a speed-to-market UGC content solution across Amazon, department stores, and specialty-multi retailers, driving a consistent +20% conversion lift on product detail pages.• Spearheaded an SEO optimization initiative with Global Online, implementing 800+ product page copy and title updates that improved onsite search visibility and conversion rates.• Led full-funnel retail media planning, partnering with Consumer Engagement to align retailer priorities with national media investments; implemented budget fluidity to maximize campaign KPIs.• Directed monthly business performance reviews with the NA President of Online, delivering data-driven insights and actionable growth strategies.• Developed and elevated team talent, coaching direct reports to collaborate effectively with cross-functional and nonbrand stakeholders, establishing a best-in-class operating model for the organization.
EDUCATION
Indiana University Bloomington
Bachlor of Science
ABOUT CAITLIN LEWIS
Senior level digital executive with a proven track record of scaling Amazon, retail, and…
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