Caitlin Lacey

About Caitlin Lacey

I’m a product marketing leader who turns complexity into clarity and strategy into momentum. I’ve spent my career helping emerging tech and enterprise products break through, scale fast, and connect with the people who need them.At Cisco, I lead product marketing for the Employee Experience portfolio—Webex Suite, Webex Calling, and Cisco Collaboration Devices—bringing together SaaS, hardware, and AI to shape how hybrid work actually works. I’ve launched category-defining narratives, driven GTM across $B businesses, and built trust across product, sales, and exec teams. At Meta and Niantic, I built global programs that reshaped how we think about AR, messaging, and immersive tech.I believe great product marketing is a multiplier. It makes products stronger, customers more loyal, and teams more aligned. That’s the kind of impact I aim for—inside the org and out in the market.

Experience

1. Advisor

   Mrcantile

   Jun 2023 — Present · San Francisco, CA, US

   MRCantile understands the joys and pain points of running a small business. Many early-stage startups and established, large organizations are strapped for the time, resources, and talent to develop go-to-market strategies and community initiatives that speak to SMBs, entrepreneurs, and makers. We bridge this marketing gap by developing thoughtful, scalable, impactful, and mutually beneficial community-centric programs and playbooks that cater to these audiences and their customers.

Education

• Stanford Continuing Studies

  Business Presence and Persuasion: Communication for Effectiveness

• University of Washington

  Bachelor of Arts, English Literature

• San Francisco State University

  Master of Arts, English Literature