Caitlin M. Bagley
Content Director | Storyteller | Marketer | Communicator
- Role
- Content Director at All Points Agency
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caitlin M. Bagley
Seasoned communications professional with a journalism background and extensive experience in strategic storytelling, digital content development, and audience engagement. Adept at communicating complex ideas with clarity and leveraging data-based insights to appeal to diverse audiences and drive measurable outcomes. Experienced in leading teams, optimizing workflows, and fostering growth across digital and social media channels. Proven ability to build systems from scratch, respond nimbly to evolving priorities, and collaborate across disciplines, personalities, and perspectives.
Experience
Content Director
Oct 2019 — Present · New York, NY, US
Lead strategy and execution of social media and digital marketing campaigns for 15+ clients, aligning messaging with business objectives and brand voice- Partner with client stakeholders to develop social media communications that enhance brand reputation and audience growth- Write, edit, and oversee a wide range of materials, including social media copy, internal messaging, email, and other digital content to ensure clarity, consistency, and engagement- Develop scalable systems for high-volume content production across social, email, and intranet-equivalent platforms- Mentor junior team members on social media, writing, and editorial best practices, as well as digital marketing and communications strategy- Integrate performance data into decision-making, analyzing metrics and producing reports to inform and optimize social media content effectiveness- Created and implemented the agency\'s AI content policy to enhance efficiency and maintain quality standards.
Education
Simmons University
Bachelor of Arts, Communications
2007 — 2008
University of Connecticut
Bachelor of Arts, Journalism, Communications
2009 — 2011
Sacred Heart University
Master of Science (M.S.), Digital Marketing
2016 — 2017
Sacred Heart University
Graduate Certificate, Digital Marketing
2015 — 2015
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