Caitlin Kimes
Senior Brand Manager, NA Dish Care at Procter & Gamble
- Role
- Senior Brand Manager at Procter & Gamble
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Senior Brand Manager
Jul 2023 — Present · Cincinnati, OH, US
Analyze weekly/monthly/quarterly business results for Dawn and Cascade ($3B business) to diagnose consumption trends and isolate drivers of growth/decline at the brand, customer, and category levels- Led cross-functional concept development and influencer engagement for Cascade’s first new-to-world product form in 20+ years, forecasted to deliver $300MM incremental revenue in Y1- Directed stage-gate project management process for 4 initiatives, collaborating with R&D, Consumer Insights, Product Supply, Sales, Finance, Design, and Customer teams to bring new products to market- Partner with dishwasher brands to drive machine awareness & trial, including planning co-branded Meta campaign that yielded 128% traffic lift, 218% conversion lift, and positive partner sentiment- Developed creative brief for co-branded campaigns to ensure joint brand alignment to consumer insight, benefit, and success criteria; reduced rounds of edits and improved agency engagement
Education
Indiana University - Kelley School of Business
Master of Business Administration - MBA, Marketing
2021 — 2023
University of Bayreuth
Sports Marketing - International Intensive Course
2023
Emory University
Bachelor of Arts (B.A.), Linguistics
2012 — 2016
Skills
- Photography
- Teamwork
- Social Networking
- Customer Service
- Microsoft Office
- Writing
- Social Media
- Editing
- Marketing
- Copy Editing
- Public Speaking
- Organizational Leadership
- Blogging
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