Caitlin Essig Persekian
Director, Strategy @The Athletic
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WORK HISTORY
Director, Strategy @The Athletic
Columbus, OH, US
Lead a team of 4 high-performing strategists and oversee a high volume of RFP responses• Define go-to-market strategy and brand positioning, craft sponsorship opportunities around key sports moments • Ideate new products, define sponsor benefits, and lead strategic direction for first-to-market advertising opportunities• Establish processes to improve communication and collaboration across teams, including strategy, production, newsroom, creative, sales, yield/planning, product marketing, design, and business development• Foster and maintain relationships with internal stakeholders and external partners/vendors• Contribute to near and far-term strategic planning in support of company goalsThe Athletic is the sports page of The New York Times, offering advertisers a premium environment to align with elevated coverage of all seasons and sports.
EDUCATION
The Ohio State University
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT CAITLIN ESSIG PERSEKIAN
Adaptable and strategic media industry leader with more than a decade of experience in journalism, marketing, and advertising. Experienced strategist, storyteller, and marketer. My media experience spans hard news (Axios, The Atlantic) and sports (The Athletic). I currently lead the ad marketing strategy team The Athletic. Talk to me about journalism, media literacy, remote work, Ohio State, and The Athletic.Named to AdMonsters & Folio\'s Top Women in Media, 2021
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