Caitlin Essig Persekian
Director, Strategy @ The Athletic, a New York Times Company
- Role
- Director, Strategy at The Athletic
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Caitlin Essig Persekian
Adaptable and strategic media industry leader with more than a decade of experience in journalism, marketing, and advertising. Experienced strategist, storyteller, and marketer. My media experience spans hard news (Axios, The Atlantic) and sports (The Athletic). I currently lead the ad marketing strategy team The Athletic. Talk to me about journalism, media literacy, remote work, Ohio State, and The Athletic.Named to AdMonsters & Folio\'s Top Women in Media, 2021
Experience
Director, Strategy
Jan 2024 — Present · Columbus, OH, US
Lead a team of 4 high-performing strategists and oversee a high volume of RFP responses• Define go-to-market strategy and brand positioning, craft sponsorship opportunities around key sports moments • Ideate new products, define sponsor benefits, and lead strategic direction for first-to-market advertising opportunities• Establish processes to improve communication and collaboration across teams, including strategy, production, newsroom, creative, sales, yield/planning, product marketing, design, and business development• Foster and maintain relationships with internal stakeholders and external partners/vendors• Contribute to near and far-term strategic planning in support of company goalsThe Athletic is the sports page of The New York Times, offering advertisers a premium environment to align with elevated coverage of all seasons and sports.
Education
The Ohio State University
Bachelor of Arts (B.A.), Journalism
Skills
- Social Media
- Editing
- Journalism
- Social Media Analytics
- Copy Editing
- Blogging
- News Writing
- Press Releases
- Ap Style
- Indesign
- Google Analytics
- Storytelling
- Social Media Consulting
- Breaking News
- Communication
- Video
- Newspapers
- Linkedin Training
- Investigative Reporting
- Photoshop
- Buffer
- Publishing
- Interviews
- Photojournalism
- Team Management
- Cms
- Project Management
- Customer Service
- Ap Stylebook
- Resume Design
- Interviewing
- Salesforce
- Social Media Coa
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