Caitlin Child
Senior Director, Marketing & Sales @Molina Healthcare
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WORK HISTORY
Senior Director, Marketing & Sales @Molina Healthcare
Oversee budget planning and forecasting, including establishing KPIs to grow revenue and submission of incremental investment opportunities to executive operating council• Develop strategic marketing campaigns to achieve target Cost Per Sales (CPS) metrics to support market share growth across Medicaid, ACA Marketplace, and Medicare products in 22 states (DSNP, Non-SNP, MMP) • Strategize and manage cross-sell opportunities across Molina product portfolio, focused on lead management strategy, member journey, and producing results of $6.7M+ in lifetime value revenue. • Manage geographically dispersed team of Regional Marketing Managers and National Program Managers who execute on full-funnel marketing campaigns and support local growth and retention initiatives • Spearhead analysis of competitor spend, market trends, and consumer research to strategize go-to-market messaging, new media channel opportunities, and creative design for effective messaging and product positioning• Lead sales enablement work streams with cross-functional teams: Brand Management, Creative Services, Sales, Public Relations, Business Development, Finance, Product, Legal and IT partners • Collaborate with Public Relations, Customer Experience, IT/Digital Partners to execute SEO optimizations and reputation management initiatives• Oversee marketing agency and other external partner contracts to provide campaign oversight and deliver data-driven successful campaigns on-time and within budget • Engage regularly with executive leadership (EVP, SVP) and market Presidents to present campaign performance, optimizations and KPI targets that drive a differentiated consumer experience and long-term business impact • Collaborate with business development leadership to complete RFP responses for contract renewal and new market expansion; successful wins in re-procurement and most recent 2025 Duals Integration contracts in OH, IL, SC, MI and TX.
EDUCATION
California State University, Long Beach
Master’s Degree, Health Care Administration/Management
Boston University
B.S., Health Services/Allied Health/Health Sciences, General
ABOUT CAITLIN CHILD
Accomplished marketing and communications leader with 14 years of experience implementing data-driven strategic growth, retention, acquisition, and B2B marketing campaigns. Skilled creative vision and thought leader who drives direct response market share growth, strengthens brand equity, and consistently exceeds enterprise revenue & profitability goals.
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