Caitlin C.

About Caitlin C.

Caitlin is an experienced marketing executive with a specialty in demand generation, pipeline growth, and funnel conversion improvement for SMB, Mid-Market, and Enterprise B2B software companies. She excels in player-coach roles, where she can develop and execute effective marketing campaigns, in-house or as a consultant. Her passion for best-practice marketing is complemented by a versatile skill set that includes:Lead Generation and Integrated Marketing Campaigns: Campaign planning and execution, paid media strategy and budgeting, content syndication, email marketing, lead nurturing, landing page development, webinar programs, content marketing strategy and alignment, partner marketing, copywriting, field and event marketing campaign alignment, audience and persona development.Marketing Operations:Hubspot Marketing Hub expert, Salesforce, marketing attribution, lead scoring and lifecycle models, workflow automation, operational efficiency, goal setting, analytics and reporting, MarTech management, incorporating AI, A/B testing, segmentation, and data-driven optimization. Marketing Leadership:Marketing and GTM strategy development, scaling high-performing marketing teams, people management, training and mentoring, career planning, marketing department budget development and management, leadership management, cross-team collaboration, process improvement, messaging alignment, communication skills, and vendor management. Website & Brand Management:Content development, SEO/SEM, user experience, wireframing, brand development and rebranding, brand voice, and brand awareness.Social Media:Community management, strategy, optimization, thought leader establishment and engagement, and event promotion.Certifications include:PSU CEPE Digital Marketing StrategiesHubSpot Email MarketingHubSpot Content Marketing HubSpot Inbound

Experience

1. Director of Marketing

   KPA

   Dec 2025 — Present

   Leading the marketing team at the automotive industry\'s leading provider of EHS, Cybersecurity, HR, and Sales F&I software, training, and consulting designed to proactively manage risk, reduce costs, and improve productivity for dealerships and auto-adjacent businesses.

Education

• Portland State University

  Digital Marketing Strategies Certificate Program, Marketing

• Catlin Gabel School

  High School

• Colorado College

  BA, Political Science

Skills

• Copywriting
• Newsletters
• Press Releases
• Web Content
• Web 2.0
• Blogging
• Email Marketing
• Websites
• Social Media Marketing
• Social Media
• Email Strategy
• Graphic Design
• Marketing Communications
• Facebook
• Google+
• Email Marketing Software
• Marketing
• Twitter
• Nonprofits
• Non-Profits
• Social Media Measurement
• Online Marketing
• Strategic Communications
• Photography
• Communication
• Fundraising
• Marketing Strategy
• Leadership
• SEO
• Marketing Automation
• Strategy
• Web Project Management
• Public Relations