Caitlin Falzone
Former Marketing Director at Keurig Dr Pepper | Creative Catalyst | Brand Builder | Operational Whisperer
- Role
- Creative Operations Lead at Church & Dwight Co., Inc.
- Location
- Burlington, MA, US
- LinkedIn followers
- 500 followers
About Caitlin Falzone
I blend the storytelling spark of a creative with the structured mindset of a planner. With deep experience across brand marketing, account leadership, creative operations, and project management, I’ve helped brands like Keurig, Green Mountain, Unreal, and The Original Donut Shop bring bold ideas to life through thoughtful, high-impact campaigns.At Keurig Dr Pepper, I led cross-functional teams, managed 75+ brand accounts, and oversaw large-scale campaigns — including a standout collaboration with Kelsea Ballerini — that delivered both cultural buzz and measurable business results. Whether launching a new product, optimizing internal workflows, or elevating brand storytelling, I thrive at the intersection of creativity and clarity.Bonus fun fact: Before diving into marketing, I worked behind the scenes in film and TV — including Arrested Development and Carnivàle, where I earned a Creative Arts Emmy certificate for my work in the costume department. It’s this mix of Hollywood flair and corporate savvy that shapes how I show up: creatively driven, operationally sharp, and always ready to make something magical (and measurable) happen.
Experience
Creative Operations Lead
Jan 2026 — Present · Ewing, NJ, US
Direct Creative Operations for the Arm & Hammer Laundry, OxiClean, and XTRA brandswithin Church & Dwight’s in-house agency, driving operational excellence andintegrated execution across social, digital, eCommerce, and retail marketing initiatives.Partner cross-functionally to align creative strategy with business objectives anddeliver cohesive brand experiences across channels.
Education
UC Santa Barbara
B.A., Film/Cinema/Video Studies
University of Vermont
Certificate, Professional Certificate in Leadership and Management
2009 — 2010
Skills
- Brand Development
- Budget Management
- Public Relations
- Event Management
- Market Research
- Direct Marketing
- Event Planning
- Project Management
- Advertising
- Management
- Trade Shows
- Budgets
- Building Brand Awareness
- Marketing Management
- Email Marketing
- Marketing
- Product Development
- Digital Marketing
- Social Media
- Market Planning
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Marketing Communications
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