Caitlin Burleson
Copywriting | Content Marketing | Communications
- Role
- Senior Associate, Content Writing at Protective Life
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
Experience
Senior Associate, Content Writing
Oct 2022 — Present
Research, conceptualize and compose innovative content that supports marketing strategies and creative briefs.• Collaborate with in-house creative and strategy teams to achieve defined outcomes. Pitch creative concepts to key stakeholders.• Leverage deep understanding of products and services and how they are nuanced across distribution channels.• Translate complex ideas from multiple reference sources into stories that engage and delight target audiences. This includes webpages, email marketing, sales enablement tools, presentations, advertisements, direct mail, event support and more.• Ensure consistency and quality across all written content.
Education
Clemson University
BA
2006 — 2009
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