Caitlin Gabriel

About Caitlin Gabriel

I’m a marketing and performance leader with 14+ years of experience driving growth, efficiency, and measurable outcomes for complex brands.My background is rooted in performance and outcome-driven marketing, where I’ve owned multi-channel strategy across paid social, programmatic, and digital channels - managing budgets ranging from $1M to $90M and holding myself accountable to ROI, CPA, and efficiency. I’ve spent the bulk of my career in agency environments, which means I’m comfortable moving fast, prioritizing what actually moves the needle, and translating business goals into clear, executable marketing plans.In my current role as Media Director at Marcus Thomas, I lead end-to-end performance marketing strategy, oversee forecasting and budget pacing, negotiate vendor and technology partnerships, and develop high-performing teams. I’ve helped drive year-over-year investment growth while reducing acquisition costs through disciplined planning, optimization, and strong vendor management.Always open to conversations about performance marketing, growth strategy, and building smart, sustainable marketing engines.

Experience

1. Media Director

   Marcus Thomas Llc

   Jul 2024 — Present · Cleveland, OH, US

   Provide strategic leadership and oversight for all media planning, buying, and execution across assigned accounts and platforms.• Collaborate with clients and account teams to develop tailored media strategies that align with client goals and deliver measurable results.• Lead the development of integrated media plans that span digital, programmatic, social, and traditional channels.• Manage and optimize media budgets, ensuring efficient allocation of resources across campaigns, with budgets ranging from $1M to $90M million.• Oversee the performance of campaigns to meet or exceed KPIs, analyzing results and providing actionable insights for optimization.• Build and maintain strong relationships with media vendors, technology partners, and platforms to identify new opportunities and negotiate advantageous deals.• Guide, mentor, and develop junior and mid-level media staff, fostering a collaborative and growth-focused environment.• Participate in new business pitches, providing media strategy recommendations and insights to help win new accounts.• Work cross-departmentally to ensure seamless integration of media strategies with creative, analytics, and account management teams.• Identify and implement cutting-edge media technologies, resulting in new opportunities and competitive advantages for clients

Education

• The Ohio State University

  BS, Human Ecology; Consumer Affairs

  2008 — 2011

Skills

• Google Analytics
• Marketing Strategy
• Social Media
• Marketing
• Online Advertising
• Retail
• Social Networking
• Social Media Marketing
• Leadership
• Powerpoint
• Microsoft Excel
• Digital Marketing
• Offic
• Customer Service
• Event Planning
• Advertising
• Website Cms Systems
• Marketing Communications
• Facebook
• Microsoft Office
• Email Marketing