Caitlin Barrett

About Caitlin Barrett

I specialize in building and executing SaaS B2B content strategies that drive organic growth, increase brand visibility, and move prospects through the funnel. As Content Marketing Manager at Webex, I develop thought leadership blogs, SEO-optimized articles, eBooks, and white papers that engage decision-makers and support pipeline goals. I work across the full content lifecycle — from strategy and creation to performance analysis and iteration — leveraging AI tools to scale content production and sharpen ideation. My toolkit includes Google Analytics, Google Search Console, HubSpot, Semrush, and AI-powered platforms, and I use data to continuously improve content performance and demonstrate clear ROI. I\'m passionate about empowering SaaS marketing teams with content programs that are both creative and commercially grounded. Open to connecting with marketers, content leaders, and SaaS teams — feel free to reach out.

Experience

1. Content Marketing Manager, Webex

   Cisco

   Oct 2023 — Present · Durham, NC, US

   Leads content strategy and multi-channel execution across multiple Webex product portfolios, driving organic growth, demand generation, and pipeline impact through data-driven, AI-informed content programs.Owns SEO, AEO, and GEO strategy — ensuring content is structured for discovery across traditional search and AI-driven surfaces.Plans and executes integrated content programs spanning blogs, SEO articles, solution pages, social, sales enablement, and campaign assets — managing creative development, timelines, and stakeholder alignment end-to-end.Manages external SEO agencies, content vendors, and design partners — overseeing briefs, quality standards, and performance against KPIs.Partners with paid media and ABM teams to activate content across paid and organic channels, contributing directly to demand gen and pipeline goals.Tracks and reports on social engagement, site traffic, keyword rankings, and conversion rates — using insights to continuously optimize programs.Manages end-to-end delivery across 150+ annual initiatives, coordinating writers, designers, legal, and executive stakeholders.Selected Impact Drove 13% YoY organic traffic growth across the Contact Center portfolio through strategic SEO repositioning Increased Webex Events blog traffic by 311% through content strategy overhaul and optimization Achieved 42% conversion rate on gated assets through stronger content development and campaign orchestration Delivered 150+ content assets annually, contributing to an 8% lift in keyword rankings

Education

• North Carolina State University

  Bachelor of Arts (BA), English Language and Literature, General

  2009 — 2013