Caitlin Imbimbo Lee
VP, Digital @Burson
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WORK HISTORY
VP, Digital @Burson
EDUCATION
Montclair State University
Bachelor's degree
ABOUT CAITLIN IMBIMBO LEE
As VP, Digital at Burson (a WPP agency), I lead the development and execution of digital strategies for clients in the health and wellness sector. Working cross-functionally internally and externally, I support brands in creating impactful campaigns that resonate with target audiences online through data-backed storytelling.With 12+ years of experience in digital marketing, including leadership roles at Citizen Relations and imre, I bring expertise in strategic integrated planning, team leadership, and high-impact content creation. My focus is driving meaningful engagement and measurable outcomes that build lasting connections between brands and their followers. Past campaigns have been featured and/or honored by MM+M, PRWeek and more.Client experience includes AstraZeneca, Bayer, iHealth, John Deere, Kidde, Pfizer and Procter & Gamble. Expertise includes paid/organic social media, website and CRM strategy + influencer partnerships. Pharma indication experience includes respiratory, diabetes, OTC, oncology, women\'s health and mental health.
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