Caitlin Barry

About Caitlin Barry

As a Regional Marketing Leader at Limbach, I support our brand’s strategic initiatives across locations in Michigan, Ohio, Tennessee, Minnesota, and Kentucky, drawing on over 18 years of cross-industry expertise.My career began in the fashion and retail industries, where I orchestrated major events and fashion shows for icons such as Christian Louboutin, Manolo Blahnik, and Oscar de la Renta. I later joined Shinola Detroit, where I played a key role in designing and opening more than 20 stores nationwide within three years—an experience that honed my eye for detail, brand storytelling, and customer experience.In 2018, I transitioned to the construction industry with Limbach, marking a significant chapter in my career. Today, I leverage my background in design, strategic planning, creative writing, sales, and business management to support our SVP/Branch Managers, sales teams, and senior leadership. My work spans marketing strategy, event planning, brand development, merger and acquisition integration, customer engagement, and crafting impactful messaging and presentations that align with our national vision.I’m proud to be a third-generation professional in the HVAC and mechanical contracting field, and part of the growing number of women shaping the construction industry. I currently lead Limbach’s Hearts & Hands Employee Resource Group (ERG), which focuses on empowering employees to give back through volunteering, donations, and advocacy in the communities where we live and work.Beyond Limbach, I also serve on the Board of the Society for Marketing Professional Services (SMPS) Southeast Michigan Chapter as Membership Director, where I’m dedicated to building connection, engagement, and growth opportunities for AEC marketing and business development professionals

Experience

1. Regional Marketing Leader

   Limbach

   Oct 2023 — Present

   Campaign Messaging - Communication - M&A Integration - Branding - Customer Experience - Sales Support

Education

• Lynn University

  Bachelor of Business Administration (B.B.A.), Fashion Merchandising/Journalism

  2002 — 2006

Skills

• Event Planning
• Floral Design
• Event Setup
• Team Building
• Leadership Development
• Event Management
• Visual Merchandising
• Window Displays
• Styling
• Retail Sales
• Store Operations
• Fashion
• Merchandising
• Apparel
• Retail
• Customer Service
• Sales