Caitlin Abber

About Caitlin Abber

I\'m a seasoned editorial and brand strategist with extensive experience crafting compelling copy and content that drives engagement, strengthens brand identity, and supports growth. Currently, I’m the Senior Copywriter at Aura Home—the company behind Wirecutter’s #1 digital frame—where I lead editorial development across email, advertising, social media, seasonal and promotional campaigns, product development, and more.Previously, I led storytelling strategy and copy development for Banana Republic, partnering with cross-functional teams to bring seasonal campaigns, special collections, and product launches to life across digital, print, social, and OOH. I’ve also created impactful content for brands like Asana, Shutterstock, Iris & Romeo, and M.M.LaFleur—where I launched an award-winning newsletter that helped drive 60% YoY sales growth.With a background in journalism and branded content at outlets like Bustle, Women’s Health, and MTV, I bring a sharp editorial eye, strategic thinking, and a collaborative approach to every project. Whether you need a campaign concept, brand voice refresh, or storytelling that connects and converts—I’m here to help.

Experience

1. Senior Copywriter

   Aura Home, Inc.

   Mar 2024 — Present · NY, US

   As Senior Copywriter at Aura—the company behind Wirecutter’s #1-rated digital photo frame—I lead copy strategy and execution across every stage of the customer journey. My work supports product launches, seasonal campaigns, lifecycle marketing, and brand storytelling across digital and print platforms.Key Contributions:+ Owns and develops brand voice across all channels, ensuring consistency and clarity in tone and messaging.+ Writes and edits copy for high-performing marketing assets, including email flows, digital ads, landing pages, product packaging, social content, and promotional campaigns.+ Collaborates cross-functionally with design, product, growth, and leadership teams to concept and deliver campaigns that drive engagement, retention, and sales.+ Supports product development and UX with clear, intuitive messaging and in-app copy.+ Manages editorial calendars and contribute to creative direction and brand positioning.

Education

• Hofstra University

  B.A., Social Science, Humanities

  2002 — 2006

• The New School

  Master's degree, MEDIA STUDIES; SOCIAL SCIENCE

  2009 — 2011

Skills

• Digital Media
• Blogging
• Social Media Platforms
• Creative Writing
• SEO Copywriting
• Press Release Development
• Cms
• Editing
• Writing
• Mac Os X
• On-Air Hosting
• Digital Strategy
• Editorial Consulting
• Social Media Marketing
• Copywriting
• Business Strategy
• Corporate Branding
• Web Editing
• Editorial Calendars
• Online Advertising
• Copy Editing
• Wordpress
• Talent Management
• Text Editing
• Marketing Communications
• Live Event Producer
• Social Media
• Photoshop
• Powerpoint
• Podcasting
• Marketing Strategy
• Personal Branding