Caitlin Zitko
Brand Advocate | Mindful Marketer | Ambitious Learner
- Role
- Wine Club & Marketing Coordinator at Maxville Winery
- Location
- Napa, CA, US
- LinkedIn followers
- 500 followers
About Caitlin Zitko
As a results-driven marketing strategist with over a decade of experience in both DTC and…
Experience
Wine Club & Marketing Coordinator
Jan 2025 — Present
Lead strategic initiatives across DTC operations—including Wine Club, Tasting Room, Marketing, and Sales—in collaboration with the CEO, President, and VP of Hospitality & Operations to drive membership growth, customer retention, and revenue goals in a luxury wine setting.· Develop and manage the integrated annual marketing calendar across all digital and physical channels (email, SMS, social media, website, print), overseeing content creation, campaign execution, and performance analysis to align with brand objectives.· Spearhead rebranding and member experience enhancements for the Wine Club, including program development, data cleansing, member communications, and personalized outreach (e.g, declined payments, order pickups), contributing directly to sales and retention KPIs.· Represent Maxville Winery at events and build strategic partnerships with event companies, concierge services, and luxury driving services to expand brand presence and elevate guest experiences on- and off-property.
Education
Napa Valley College
Associate of Arts (AA), 1) Natural Science and Mathematics. 2) Social and Behavioral Sciences. 3) Psychology.
2010 — 2012
American Public University System
Political Science, Political Science and Government
2012 — 2013
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