Caitlin Yakush

About Caitlin Yakush

An ambitious marketing professional with experience in strategy and supporting data-driven marketing campaigns. Thrives in a team environment that values collaboration, challenges one another, and offers support to stretch beyond current skill sets and comfort zones.

Experience

1. Senior Marketing Strategist

   Mass General Brigham

   May 2022 — Present · Boston, MA, US

   2022 Pillars of Excellence Award recipient for role on Virtual Urgent Care team• Nominated for the Acceleration Program, a team of leaders igniting transformation and change • Transitioned to the Strategy & Insights team under Performance Marketing and Data Science• Support Brand, Hospital, and Community marketing campaigns to drive awareness and acquisition• Track, report and present KPIs for marketing campaigns, identifying opportunities for optimization• Measure performance of TV, print, display, social, search, and traffic to inform media buys• Analyze data to provide insights on channel performance, as well as recommendations for testing

Education

• Bryant University

  B.S.B.A., Marketing and Concentration in Psychology

  2015 — 2017

• Stonehill College

  B.S.B.A and B.A, Marketing and Psychology

  2013 — 2015

Skills

• Organization Skills
• Strategic Planning
• Marketing
• Powerpoint
• Microsoft Excel
• Tenacious Work Ethic
• Event Planning
• Teamwork
• Social Media
• Decision Making
• Customer Service
• Assertiveness
• Microsoft Office
• Business Innovation
• Design
• Marketing Strategy
• Time Management
• Leadership
• Team Building
• Communication
• Microsoft Word
• Marketing Research
• Creativity Skills