Caitlin Wilson
Marketing & Communications | Employee Engagement | Data Analytics | MBA 2026
- Role
- Communications Manager at RBC Wealth Management
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Caitlin Wilson
As a versatile communications leader with over 10 years of experience, I blend creative vision with technical expertise to develop and execute comprehensive communication initiatives that bridge the gap between organizational goals and employee engagement. My expertise spans Total Rewards, HR communications, and marketing, with a proven track record of increasing program participation and engagement rates. I\'ve successfully led enterprise-wide communication transformations, leveraging data-driven insights and innovative digital tools to optimize content strategies, resulting in measurable improvements in employee understanding and participation in corporate initiatives.My passion for developing people and fostering growth drives my collaborative leadership approach. I combine technical savvy with creative problem-solving to mentor teams and build strong cross-functional partnerships. I pride myself on my ability to translate complex information into compelling narratives that resonate with diverse audiences while staying at the forefront of communication trends, including AI integration and DEI best practices. If you\'re passionate about creative communications, employee development, or innovative HR solutions, I\'d love to connect and explore potential collaborations or share insights about the evolving landscape of corporate communications.
Experience
Communications Manager
May 2020 — Present · Minneapolis, MN, US
In my current role, I lead strategic communications initiatives that enhance employee understanding of Total Rewards and HR programs. I\'ve revolutionized our communication approach by developing an enterprise-wide HR toolkit that led to a 25% increase in program participation. One of my proudest achievements has been increasing our HR communication open rates from 51% to 70% through strategic content optimization and storytelling. I was honored with the Royal Performance Award for successfully launching ESG campaigns that strengthened employee connection to our organizational values.
Education
Ragan Communications and PR Daily
Social Media Strategy Certificate
Minneapolis College of Art and Design
Multimedia Studies
2017
Ragan Communications and PR Daily
AI for Communicators and Marketers
2023
Augsburg University
Master of Business Administration, Computer Science
2024 — 2026
Ragan Communications and PR Daily
Diversity, Equity, Inclusion Communications
2023
The Art Institutes International-Minnesota
Bachelor of Science - BS, Media Arts and Animation
Skills
- Process Efficiency
- Adobe Acrobat
- Concept Development
- Art Direction
- Layout
- Adobe Creative Suite
- Customer Service
- Situational Leadership
- Microsoft Office
- Adobe Premiere Pro
- Editing
- Task Management
- Adobe Photoshop
- Work Front
- Multimedia
- Web Development
- Team Motivation
- Graphic Design
- Branding & Identity
- High Fives
- Leadership
- Video Production
- Staff Development
- Photography
- Computer Animation
- Illustrator
- Animation
- Video Editing
- Premiere
- Writing
- Creative Writing
- Corporate Communications
- Email Newsletter Design
- Content Management Systems (Cms)
- Image Manipulation
- Creative Direction
- Artistic Vision
- Social Media
- After Effects
- Image Processing
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