Caitlin Williams
Senior Marketing Manager
- Role
- Senior Marketing Manager at EssilorLuxottica
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caitlin Williams
Accomplished marketing professional and MBA with 15+ years of marketing and sales experience across CPG, beauty, retail, eyewear and insurance industries. Passion for marketing and brand management with experience in brand strategy, digital marketing, social media, analytics, budget management, visual merchandising, marketing plans, retail calendars and PR.
Experience
Senior Marketing Manager
Feb 2022 — Present · New York, NY, US
Lead Eye Care Marketing strategy for patient acquisition and retention to drive the business for LensCrafters, Target Optical and Pearle Vision and accelerate practice growth for affiliated Doctors across NA
Education
Fordham Gabelli School of Business
MBA, Marketing
2009 — 2013
Alfred Lerner College of Business & Economics at University of Delaware
BA, Economics
2003 — 2007
Skills
- Management
- Crm
- Digital Marketing
- Innovative Thinking
- Merchandising
- Product Development
- Sales
- Marketing
- Advertising
- Retail
- Leadership
- Email Marketing
- Sales Operations
- Strategy
- Brand Development
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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