Caitlin Susen

Marketing Specialist @Weyerhaeuser

Boise, ID, US

As a Marketing Specialist supporting the distribution business at Weyerhaeuser, I lead the development and execution of strategic marketing initiatives designed to strengthen brand awareness, support sales objectives, and drive customer engagement across the U.S. • Partner closely with sales and operations teams to develop targeted campaigns and promotional strategies aligned with business goals. • Manage creation and deployment of marketing materials, digital content, and communications that support key products, customer events, and new product launches. • Collaborate with the corporate marketing team to align messaging, ensure brand consistency, and elevate the presence of the distribution business. • Analyze performance data to refine messaging, optimize campaign ROI, and identify new opportunities for growth. • Contribute to cross-functional projects that enhance internal communications, improve customer experience, and support strategic initiatives company-wide. • Recognized for proactive communication style, creative problem solving, and ability to deliver results in a fast-paced, evolving environment.

Boise State University

Bachelor of Arts - BA, Theatre Arts