Caitlin States

About Caitlin States

I’m a results-driven Advisory Board Program Manager with a proven track record of delivering exceptional customer engagement programs and driving strategic business outcomes. At Adobe, I\'ve successfully overseen the planning and execution of the Creative Cloud Enterprise Customer Advisory Boards at Adobe MAX in 2023 and 2024, achieving an impressive 98% CSAT rating and strengthening relationships with key enterprise customers. I played a key role in launching the Content Supply Chain Customer Advisory Board in 2023, collaborating with cross-functional teams to align on a strategic customer engagement plan that influenced over $170 million in business decisions. By fostering clear communication and driving alignment across stakeholders, we ensured this board produced insights that have delivered measurable impact and value across a wide range of Adobe products. Committed to operational excellence, I led initiatives to automate and streamline internal processes, reducing the distribution turnaround for actionable insights by 50%. I thrive in roles that require strategic planning, stakeholder collaboration, and creating measurable value for both customers and the business. I’m passionate about empowering teams, solving complex problems creatively, and building programs that drive growth. I’m currently seeking opportunities to bring my expertise to program management, customer engagement, and strategic advisory roles.

Experience

1. Advisory Board Program Manager

   Adobe

   Feb 2023 — Present · Lehi, UT, US

   I lead the strategic planning and execution of multiple Customer Advisory Boards (CABs), fostering engagement between Adobe’s internal stakeholders and enterprise customers. Through a combination of in-person and virtual meetings, I ensure transparency, drive meaningful discussions, and close the feedback loop by turning customer insights into actionable business improvements.Key Achievements- Successfully launched and managed four major CAB programs (Content Supply Chain, Administrative, Executive, and Professional CABs), with CSAT scores consistently above 92%- Organized and facilitated over a dozen virtual and in-person engagements to strengthen cross-cloud relationships, align customer needs with Adobe’s strategy, and resolve duplicative workflows- Designed and executed end-to-end program logistics, including charter creation, member selection, invitations, legal agreements, and feedback tracking, ensuring smooth operations and high stakeholder satisfaction- Partnered closely with executives and cross-functional teams to align CAB discussions with Adobe’s product roadmap, enabling data-driven decision-making- Identified and logged actionable customer feedback, ensuring key business insights translated into tangible product and service enhancements.I am a natural facilitator and strategic thinker who thrives in dynamic environments. I take the initiative to identify process improvements, manage competing priorities, and build strong relationships across teams.

Education

• Weber State University

  Associate of Science - AS

• Tech-Moms

  Coding and Computer Science

  2021

• Viewmont High School

  12

  2003 — 2006