Caitlin Valentin

About Caitlin Valentin

I believe the best brands don’t just sell — they connect. As a strategic content leader, influencer, and consultant, I help brands craft content that resonates, builds trust, and turns community into conversion.Through my platform @befatbehappy — a joyful celebration of FAT (Food And Travel) — I’ve built a community of by blending cultural storytelling, trend-driven content, and creative strategy. As a creator, I’ve partnered with brands like Instagram, Jollibee, Heinz, Ninja Kitchen, Visit Laguna Beach, Visit Finland, and Warner Bros, producing story-led campaigns that balance brand goals with audience connection.That creator-side experience deeply informs the brand-side work I do for hospitality and CPG companies. I’ve helped launch first-ever CPG products, scale social audiences by 500%+, and drive $13.5M+ in email/SMS revenue for brands like Momofuku Goods, Zucker’s Bagels, and Costa Tequila. At Momofuku, I led the influencer program from the ground up—engaging over creators and generating $10.3M EMV, 325M+ impressions, and high-performing paid partnerships that fueled omnichannel growth.My work spans campaign development, creative direction, influencer strategy, community building, brand voice, and lifecycle marketing—often stepping in as a content or brand lead to bring clarity and cohesion across every touchpoint.At the heart of it all are three pillars that guide everything I do: Feed my appetite. Feed my soul. Feed others. Whether I’m building a campaign or sharing a great meal, I believe in staying hungry—for growth, for creativity, for connection. I see food and travel as powerful tools for understanding people, and content as the language that brings them together.If you\'re building something meaningful and want it to resonate — let’s connect.

Experience

1. Social Media Consultant and Coach

   Pioneering Collective

   Jul 2019 — Present · New York, NY, US

   Strategize with Pioneering Collective as a company and its members as an online and social media coach and tactical idea generator- Create captivating written copy for Pioneering Collective’s social channels to best represent the brand and its executive members. Edit various Pioneering copy materials (i.e. newsletters, articles, etc.)- Successfully planned and coordinated, Many Voices, Many Stories: The Power of Influencers and Podcasters, an exclusive event where we brought together a diverse group of influential voices (corporate executives, podcasters and influencers) in one room to connect and create community, co-hosted by Google x Pioneering Collective

Education

• Fordham University

  Bachelor's degree, Communications and Media Studies with a Film Concentration

  2014 — 2017

• Morris County Vocational School District

  High School, Academy for Visual and Performing Arts - Dance Major, Theater Minor

  2010 — 2014

• County College of Morris

  High School Challenger Program, Broadcasting and Communications

  2013 — 2014

Skills

• Leadership
• Fundraising
• Research
• Marketing Strategy
• Public Speaking
• Microsoft Excel
• Powerpoint
• Event Planning
• Photography
• Management
• Social Networking
• Pharmaceutical Industry
• Customer Service
• Microsoft Office
• Teamwork
• Microsoft Word
• Social Media