Caitlin Oconnell
B.S. in Marketing, Concentration in Digital and Social Media | Social Media Marketing, Campaign Development, Creative Strategy
- Role
- Sales Associate at J.Crew
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caitlin Oconnell
I am a recent graduate of Fairfield University’s Dolan School of Business, where I received my Bachelor of Science in Marketing, with a concentration in Digital and Social Media Marketing. I have a passion for brand storytelling, social media, and pop culture. Through my education at Fairfield, I have gained skills in campaign creation, brand analysis, and media strategy. With hands-on experience at organizations like the Boston Bruins and Soleil Toujours, I’ve worked on everything from community outreach and influencer partnerships to content creation and social strategy.Whether I’m building social campaigns, coordinating community events, or writing and editing for a Gen Z audience, I bring creativity, organization, and energy to every project. I’m especially drawn to the intersection of media, entertainment, and culture, and I love working on initiatives that create real connection between brands and their audiences.Currently seeking entry-level opportunities in PR, communications, or social media marketing where I can grow, collaborate, and contribute to meaningful campaigns. Let\'s connect!
Experience
Sales Associate
Nov 2025 — Present · New York, NY, US
Support daily retail operations in a high-traffic area at J.Crew, enhancing customer experiences through personalized assistance. • Stay informed about product offerings across categories, driving sales and ensuring customer satisfaction. • Attend to VIP fittings, providing high-quality service to high-profile clients.
Education
Florence University of the Arts
3-Credits, Advertising
Fairfield University
Bachelor of Science - BS, Marketing
Dover-Sherborn High School
GED
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