Caitlin Martin
Transformation Project Management, Vans
- Role
- Associate Project Manager, Product Data at Vans
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Caitlin Martin
Project Management Professional passionate about making product platforms more approachable and data more meaningful through intuitive digital solutions. I love tackling complex challenges, uncovering creative solutions, and building confidence across teams. I’m always seeking opportunities that push me to grow and projects that bring together technology, strategy, and t••••••••@gmail.com
Experience
Associate Project Manager, Product Data
Aug 2023 — Present · Costa Mesa, CA, US
Transformation, AI & GenAI EnablementI lead AI-driven product data initiatives that move teams from manual processes to scalable, insight-driven solutions. I enable AI-generated visual, material, and feature descriptors from Illustrator files, AI renders, and tech packs, reducing manual entry while improving data consistency, analytics readiness, and e-commerce SEO.Training, Change Management & EnablementI train global and regional teams on PLM systems through role-based, hands-on sessions. I monitor adoption post-training, refine materials using feedback, and create practical guides that support confident tool adoption. I lead onboarding for new systems, troubleshoot usability issues, manage change impacts across brands and regions, and develop executive-level communications.Business Requirements & System OptimizationI bridge business strategy and technical execution by gathering requirements, translating them into technical criteria, and partnering with vendors to optimize PLM and PXM platforms. I support platform migrations (FlexPLM, DASH, VibeIQ), attribute standardization, data quality improvements, and operational PLM support, including mass uploads and user provisioning.Collaboration, Data Leadership & InsightsI lead global product data attribution through workshops and competitor analysis, defining and maintaining attribute frameworks across Footwear, Apparel, Accessories, Bags & Luggage, and Equipment to support analytics, digital experiences, and downstream systems.Innovation & Process ImprovementI drive continuous improvement by simplifying workflows, leading reporting initiatives, and executing large-scale system changes and data cleanups. I supported a global product hierarchy reclassification by remapping historical data, building Excel lookup tools, and cascading changes worldwide to ensure adoption.
Education
University of Georgia - College of Family and Consumer Sciences
Fashion Merchandising, Sustainability Studies, Global Health
2015 — 2019
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