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Caitlin Malone

Executive Vice President, Data & Analytics Publicis Alchemy @Zenith

Chicago, IL, US
EMAILS
[email protected]
MOBILE NUMBERS
+18•••••••42

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WORK HISTORY

Apr 2022 — Present

Executive Vice President, Data & Analytics Publicis Alchemy @Zenith

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Chicago, IL, US

Data & Analytics Lead at Publicis Alchemy, a bespoke solution for Eli Lilly inside Zenith.

EDUCATION

2002 — 2006

Wisconsin School of Business

BBA, Marketing and Business Spanish Certificate

2010 — 2013

Northwestern University - Kellogg School of Management

MBA, Marketing Management and Management & Organizations

SKILLS

Customer InsightAnalyticsAccount ManagementIntegrated MarketingSales PresentationsConsumer BehaviourLeadershipBehavioral TargetingMarket AnalysisSalesforce.comDirect MarketingBrand ManagementCross-Functional Team LeadershipCompetitive IntelligenceMarketing StrategySales OperationsCustomer RetentionMarket ResearchRevenue ForecastingAdvertisingNew Business DevelopmentAdvertising ResearchMulti-Channel MarketingStrategyBusiness DevelopmentDigital MarketingTelecommunicationsData AnalysisClient ServicesSegmentationDemographicsQuantitative ResearchMarketing ResearchCustomer AnalysisNielsenMedia PlanningShopper MarketingClient ServiceManagementConsumer Insight

ABOUT CAITLIN MALONE

Top performer with over 15 years of experience in marketing, advertising and data-driven analytics. Cross-industry exposure, consulting with Tech/Telecom, CPG, BevAl, Retail & QSR clients. Proven leader and relationship builder with high attention to detail and keen analytical skills. Astute, technically-savvy problem solver alone and as a team player.

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