Caitlin Shaw
Senior Account Executive at Publicis Health
- Role
- Senior Account Executive at Publicis Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Caitlin Shaw
Strategic healthcare communicator with a passion for driving healthy habits. Over 3 years of expertise in content development, campaign management, and cross-channel storytelling. Excels at translating complex health information and audience insights into clear, empathetic narratives that drive patient and HCP engagement.
Experience
Senior Account Executive
Apr 2025 — Present · New York, NY, US
Execute implementation of multi-channel marketing campaigns for Pfizer breast cancer accounts• Develop creative briefs, identify white space, and map patient journeys to create strategic messaging frameworks across digital, print, and paid media channels• Draft competitive research reports and conduct quarterly audits to optimize marketing messages
Education
Miami Ad School
Strategic Planning Bootcamp
Wake Forest University
Bachelor's degree, Communications & English
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