Caitlin Ludwig

About Caitlin Ludwig

Digital Media Manager with over 8 years of experience in digital media strategy and execution, specializing in driving growth and engagement for brands in hospitality, lifestyle, and fashion. Proven expertise in campaign optimization, audience targeting, and creative strategy across platforms like Meta, Google, and TikTok.Known for delivering data-driven insights that elevate performance, I’ve led initiatives resulting in multimillion-dollar revenues, improved ROAS, and stronger brand presence. With a consulting background and a talent for crafting tailored strategies, I excel in both team collaboration and autonomous project execution.Passionate about building innovative campaigns that resonate with audiences and leveraging analytics to unlock untapped opportunities. Based in Miami Beach, I’m always looking to connect with professionals and brands pushing creative boundaries.

Experience

1. Account Executive Growth Marketing

   Fat Earth

   May 2025 — Present

Education

• Fashion Institute of Technology

  Certificate Program, Retail Math

  2016 — 2016

• Flagler College

  Bachelor of Arts (B.A.), Public Relations, Advertising and Applied Communications

  2010 — 2014

• Parsons School of Design - The New School

  Certificate in Fashion Entrepreneurship; Certificate in Retail Buying

  2016 — 2016

Skills

• Advertising
• Creative Writing
• Press Releases
• Management
• Public Speaking
• Merchandising
• Social Networking
• Time Management
• Outlook
• Photography
• Microsoft Office
• Sales
• Fashion
• Facebook
• Illustrator
• Concur
• Public Relations
• Leadership
• Social Media Marketing
• Social Media
• Powerpoint
• Microsoft Excel
• Marketing
• Communication
• Photoshop
• Blogging
• Research
• Retail
• Teamwork
• Vocus
• Customer Service
• Retail Sales
• Showrooms
• English
• Microsoft Word
• Administrative Assistance
• Event Planning