Caitlin Li
Senior Content Development Manager @ALDO Group
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WORK HISTORY
Senior Content Development Manager @ALDO Group
Managed in-house global content team responsible for strategy development, planning and project management• Evolved and executed overarching content marketing strategy in line with the brand\'s growth targets• Created content production calendar for long-lead GTM campaigns for 360 execution and digitally native hub content• Delivered top performing, insight fuelled content on time with execution guidelines• Oversaw budget, invoice tracking, in-season forecasting, accruals and reconciliation• Developed, evolved and governed the end-to-end process; from concept briefing to deliverable mapping, pre-production planning to post-production approval, delivery and dissemination • Collaborated with production and creative partners to define brand production requirements and refined best practises and processes• Oversaw brand tone of voice, narrative positioning and written editorial for strategic projects• Hired, developed and mentored producers, copywriters and content managers• Managed agencies and content network relationships • Operated as a central point person for internal cross-functional teams and external third parties
EDUCATION
Carleton University
Bachelor of Commerce (BCom)
SKILLS
ABOUT CAITLIN LI
Content Development, CRM & Digital Marketing┃ Communications, Strategy & Management
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