Caitlin H.
Sr. UX Content Designer @ Ring | Amazon
- Role
- Sr Ux Content Designer, Product at Ring
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Caitlin H.
Senior Content Designer with 13+ years of experience creating clear, user-focused content that enhances product experiences. Skilled in UX content strategy, standards, and cross-functional collaboration, with a proven ability to influence design outcomes through language that simplifies complexity and builds trust.What I love:UX Content Design · Content Strategy · Voice, Tone & Style · Design Thinking · Conversational Design · Content Testing · Content Planning & Development
Experience
Sr Ux Content Designer, Product
Jan 2024 — Present · Seattle, WA, US
Established UX content as a critical discipline at Ring through implementing research driven strategies that improved customer engagement, conversion, and revenue.•Led UX content design for Ring.com, establishing content design as a core discipline in the product development process; drove cross team alignment on new workflows and standards, and mentored/onboarded new content designers to scale team impact.•Drove UX content strategy and IA overhaul for Ring.com global navigation redesign, driving 34.19M additional clicks YoY and boosting product listing page (PLP) conversion to 5.9% vs. 2.9% baseline.•Created content strategy and drove usability study for Ring Security Builder experience that generated $4.99M in revenue (2023) and lifted progression and conversion rates across the funnel.•Conducted audit and drove research study of Ring.com product detail pages (PDP), aligning cross-functional stakeholders and influencing roadmap decisions for a more customer-first design.•Initiated and implemented alt text strategy across Ring.com, updating 15% of site images to improve inclusivity and prepare for accessibility regulations.•Built intake/ticketing system with 196 tickets closed in 2023 (62% YoY increase), plus governance and style guides that improved efficiency and consistency across teams.
Education
Northwestern University
M.S.
Universidad de Belgrano
Advanced Spanish Language
Seattle Pacific University
B.A.
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