Caitlin Kerzan

About Caitlin Kerzan

As a strategic marketing leader, I combine creativity and results-driven strategies to deliver measurable outcomes. At SIB Fixed Cost Reduction, I lead integrated campaigns that align social media, public relations, and digital marketing efforts to create cohesive messaging and amplify brand presence. My role focuses on audience-centric storytelling, driving lead generation, and strengthening SIB’s position as a leader in cost reduction solutions.In addition to my role at SIB, I am the Founder and Lead Marketing Consultant at The Cait Collaborative LLC, a marketing agency dedicated to helping businesses thrive in a competitive digital landscape. Since its inception, my agency has crafted innovative strategies, executed digital campaigns, and driven sales growth for clients across B2B and B2C sectors. From local enterprises to nationally recognized brands, we specialize in delivering tailored solutions that resonate with target audiences and generate lasting impact.With an MBA in Marketing and a strong foundation in writing and customer experience, I excel in building strategies that align with business goals while fostering collaboration and creativity. My approach focuses on enhancing brand storytelling, leveraging cross-channel marketing, and driving tangible business results. Whether leading PR initiatives, optimizing digital campaigns, or creating tools to align sales and marketing, I am passionate about delivering meaningful results that drive growth.

Experience

1. Integrated Marketing Manager

   Sib

   Nov 2024 — Present · Charleston, SC, US

   As a strategic marketing professional, I lead Social Strategy and PR through integrated campaigns that align social media, public relations, and digital marketing efforts to deliver cohesive messaging and measurable results. My role focuses on creating strategies that resonate with target audiences and elevate SIB’s presence across channels, digitally. Key Contributions-Social Strategy & Content Creation: Develop and manage social media calendars, ad campaigns, and video content to engage audiences and amplify SIB’s brand voice-Public Relations: Craft and execute PR strategies, including press releases and media outreach, to enhance SIB’s visibility and reputation-Cross-Channel Storytelling: Ensure consistent messaging and brand alignment across social, PR, and digital platforms for impactful storytelling-Sales Alignment: Collaborate with sales teams to create marketing tools and campaigns that support lead generation and business growth-Creative Directing: Working closely with our Head of Brand and Creative Director I execute all social visuals for organic and paid, implementing my creative vision and elevating the brand through modern designs, clear messaging, and updated templates. With a focus on audience-centric strategies, I ensure every initiative strengthens SIB’s position as a leader in cost reduction solutions.

Education

• The College of Wooster

  Medieval and Renaissance Studies

• Walsh University

  Master of Business Administration - MBA, Marketing

• The College of Wooster

  Bachelor of Arts - BA, Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology