Caitlin K. Mahoney

Caitlin K. Mahoney

SVP, Integrated Investment @Havas Media Network

New York, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2024 — Present

SVP, Integrated Investment @Havas Media Network

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New York, NY, US

EDUCATION

2002 — 2006

Union College

Bachelor of Arts, English, History

SKILLS

Digital MarketingBrand DevelopmentMedia PlanningMedia BuyingMarketing CommunicationsInteractive MarketingSocial MediaSocial Media MarketingMarketingTelevisionBroadcastIntegrated MarketingAdvertising

ABOUT CAITLIN K. MAHONEY

Media SVP serving as the integrated investment lead for clients across all channels with a focus on digital, social and television; experience includes 18+ years active in TV/video market, 10+ with digital-majority budgets, including oversight of Programmatic. Experience across major verticals including pharma & health, retail, entertainment, QSR & casual dining, financial and telecom. Constantly striving to extend brand messaging and visibility through high-impact placements, innovative ad tech and unique analytics-driven opportunities while delivering efficiencies in a hyper-competitive marketplace.

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Caitlin K. Mahoney — SVP, Integrated Investment at Havas Media Network in New York, NY, US | Unifers