Caitlin Joyce

About Caitlin Joyce

Experienced marketing professional specializing in copy writing/editing, graphic design…

Experience

1. Marketing & Client Relations Manager Legacy Capital Group

   Legacy Capital Group Northwestern Mutual

   Mar 2021 — Present · Edina, MN, US

   As the Marketing & Client Relations Manager, I curate our team’s digital presence, social platforms and overall brand. I lead client communication and engagement, as well as manage lead generation and the daily schedules of each of our advisors. I created the Legacy Capital Group brand, including logo, brand development and all brand materials. • Champion client communication and retention.• Coordinate and manage schedules of 3 financial advisors.• Organize and maintain client base of over • Strategize, create and execute company branded materials, templates and stationery.• Strategize, execute and manage digital presence on website and social media.• Curate custom social media content.• Manage client retention initiatives and strategize recruitment and referral programs.• Create and execute quarterly email marketing campaigns.• Organize client appreciation gifting and events.

Education

• North Central University

  B.S., Journalism

  2008 — 2011

• South Dakota State University

  Graphic Design

  2007 — 2008

Skills

• Event Planning
• Hootsuite
• Copywriting
• Eloqua Email Marketing
• Marketing Communications
• Illustrator
• Web Content
• Adobe Illustrator
• Social Media
• Marketing Strategy
• Interior Design
• Home Staging
• Proofreading
• Indesign
• Microsoft Office
• Editing
• Adobe Indesign
• Ghostwriting
• Newsletters
• Wedding Planning
• Social Media Marketing
• Transaction Coordination
• Social Media Communications
• Brochure Design
• Brand Development
• Email Marketing
• Email Newsletter Design
• Adobe Creative Suite
• Customer Service
• Microsoft Word
• Blogging
• Engage121
• Writing
• Microsoft Excel
• Shoutlet
• Graphic Design
• Social Media Blogging