Caitlin Forcina
- Role
- Senior Digital Sales and Merchandising Manager at Westpoint Home
- Location
- Staten Island, NY, US
- LinkedIn followers
- 500 followers
About Caitlin Forcina
Strategic and data-driven eCommerce & Digital Sales Leader with 10+ years of experience…
Experience
Senior Digital Sales and Merchandising Manager
May 2022 — Present
Established and implemented retail strategies and processes to achieve key performance indicators including revenue, margin, and promotional activities while enhancing workflow by 25%. Oversaw site analytics & testing to drive growth to KPIs, while utilizing SEO and A/B testing, which resulted in increasing product ranks by over 20%. Created Google and Amazon Advertising campaigns that resulted in a 40% increase of product traffic while decreasing cost-per-click by 30% Conducted market research and competitive analysis to identify trends and opportunities using Helium 10, Keepa and AMZ scout. Engaged daily with our social media community to increase awareness of new product launches, promotional events as well as answered customer questions and issues via direct messages.
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