Caitlin Downey

About Caitlin Downey

A dynamic, enthusiastic, and creative professional experienced in delivering results through digital and in-store print advertising, customer relationship marketing, corporate based public relations, marketing campaigns, agency events, and fundraising initiativesSpecialties: Client Management and Relations, Budget and Project Management, CRM, Email/Campaign Development and Execution, Public Relations and Advertising Strategies, Retail Marketing, Press Releases, Microsoft Office, Excel, Consumer Relations, Strategic Planning, Developing Social Media Strategies (Twitter, Facebook, Pinterest, LinkedIn, blogging, etc.), Product Branding, Digital Media, Corporate Representation, Identifying Target Marketing, Internet Marketing, Power Point, ATG Content Management System, Outlook, Lotus Notes, Exact Target, Responsys

Experience

1. Senior Account Manager

   Oracle

   Sep 2022 — Present · Chicago, IL, US

   Clients: Comcast, Hilton, Navy Federal Credit Union, Mavis Tire, JetBlue Airlines, Quad Graphics, Vertiv, Spirit Airlines, Abercrombie and Fitch, UScellularEloqua Email Rebrand: Hilton HCM Development Project: Navy FederalCRM Lead ComcastLead day-to-day client engagement and project management for enterprise marketing email initiatives across five lines of business, generating $4.5 Million + in annual revenueSupported Strategic and Deliverability teams to execute various initiatives including Customer Lifecycle and Engagement analysis, email creative testing, ISP monitoring, and programs such as Refer a Friend, Xfinity Rewards Loyalty, and Fraud Education Led as project manager for in person on-site in Philadelphia, PA in July 2025; attended and created two-day schedule, organizing internal teams and presentations; delivering client satisfaction of recommendations for strategic and creative initiatives Managed a diverse team of Creative and Campaign Specialists to execute yearly promotional, triggered, and transactional email campaigns via the Responsys platform Mavis TireReported directly to the Senior Account Director; led the deployment of 50+ campaigns across three brands: Mavis Tire & Brakes, Brakes Plus, and Express Oil Change & Tire Engineers Project Management – Abercrombie & Fitch:Supported end-to-end execution of CRM campaigns during the 2023 holiday season, contributing to timely and impactful customer engagementCampaign Loyalty Program - JetBlue Airlines:Collaborated with Creative, Campaign Services, Project Management, and Offshore teams to execute loyalty program campaigns via the Responsys platform and supported the Oracle Cloud Infrastructure platform migration in Summer 2024Contracting and Documentation – Quad Graphis, Vertiv, Spirit Airlines:Created and submitted Contract Ordering Documents and Booking Packages; ensured timely and accurate completion of contracting processes in coordination with internal and client stakeholders

Education

• Saint Charles East High School

  St. Charles, IL

  2003 — 2007

• University of Dayton

  Bachelor of Arts, Communication: Public Relations Minor: Marketing

  2007 — 2011