Caitlin Bronson
Content Strategist @HealthEquity
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WORK HISTORY
Content Strategist @HealthEquity
Defines and executes against B2B content strategy and messaging for a range of initiatives across healthcare, benefits, and financial wellness. Translates complex systems into clear, approachable content that supports product launches, employer engagement, and partner education.Develops content frameworks and messaging hierarchies across multiple channels, including web, video, long-form publishing, and thought leadership.Writes and edits high-performing blog posts, case studies, landing pages, and external-facing collateral.Collaborates cross-functionally with product, legal, and design to ensure clarity and consistency.Champions plain language and accessibility across all content touchpoints.Partners with subject matter experts to distill regulatory and product complexity into human-first messaging.
EDUCATION
Brigham Young University
Bachelor of Arts (B.A.)
SKILLS
ABOUT CAITLIN BRONSON
I’m a content strategist and professional communicator who brings clarity, connection…
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