Caitlin Barkley
Strategic Marketing and Branding Leader @Great American Insurance Group
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WORK HISTORY
Strategic Marketing and Branding Leader @Great American Insurance Group
Lead a dynamic team of marketing account managers in the strategic planning and execution of integrated campaigns that drive growth across Great American’s specialty property and casualty business units. Serve as a key partner to over 30 business units, aligning marketing strategy with business objectives to support product launches, brand activation and market expansion. Collaborate closely with senior leadership and cross-functional stakeholders to translate complex business goals into compelling marketing campaigns that resonate with target audiences.Oversee the development of high-impact marketing and communications initiatives — including digital campaigns, print collateral, video content, social media, press releases and web experiences, ensuring consistency, creativity and alignment with brand standards.Drive innovation and efficiency in campaign execution while fostering a culture of creativity, accountability and results-driven performance.
EDUCATION
Xavier University
Bachelor of Arts (B.A.)
SKILLS
ABOUT CAITLIN BARKLEY
I am a senior marketing leader who specializes in navigating high-stakes brand…
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