Caitlin Brown

About Caitlin Brown

I’m a results-driven digital media professional with expertise in search marketing, commerce media, and retail media strategy. I’ve managed complex portfolios for leading retail brands, delivering measurable ROI improvements, driving omnichannel strategies, and guiding shifts like value-based bidding adoption. My approach blends data-driven decision-making, performance optimization, and creative problem-solving; whether it’s leading A/B testing, optimizing paid search campaigns, or streamlining reporting dashboards for efficiency. I thrive on fostering collaboration and knowledge sharing, empowering teams to innovate and grow. Passionate about integrated media, eCommerce advertising, and digital transformation, I’m focused on helping brands connect with consumers in smarter, more impactful ways.

Experience

1. Manager, Paid Search & Ecommerce

   KINESSO

   May 2022 — Present

   Retail Search: Amazon, Instacart, Pacvue, Criteo, Kroger PromoteIQ, Helium10, Citrus Ads, Target Roundel, Walmart, DoorDashTraditional Search: Google Ads, Microsoft Ads, SA360, Google Analytics, Universal App Campaigns (Google), Apple Search Ads, AppsFlyer, Looker Studio, Pinterest Search AdsBrands: Kenvue portfolio including Listerine, Aveeno, Neutrogena, Zyrtec, Tylenol, Motrin, Zarbee’s, etc• Delivered record-breaking Amazon Sales across brands during 2025 Prime Big Deal Days through cross channel strategy that created top-of-funnel demand to fuel traffic to search tactics that focused on incrementality • Championed innovation by facilitating brainstorming sessions, implementing A/B tests, and streamlining reporting processes with automated dashboards and AI which informed channel strategy and evolved ways of working• Drove significant ROI improvement across Google/Bing QoQ as measured in resulting from incrementally testing category budget allocation, match type investment shifts & bid strategy tactics• Led strategic planning initiatives for new product launches & yearly channel budget allocation to align with brands’ future growth objectives

Education

• Clemson University

  Bachelor’s Degree, Marketing

  2014 — 2018

• The American University of Rome

  General Studies

  2016

Skills

• Social Media
• Event Planning
• Microsoft Excel
• Customer Service
• Adobe Illustrator
• Teamwork
• Adobe Photoshop
• Time Management
• Microsoft Powerpoint
• Adobe Indesign
• Microsoft Word
• Leadership