Caitlin K.
- Role
- Director of Marketing at Icona Resorts
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Caitlin K.
Description: vibrant, dedicated, self-motivated, detail orientated, 10+ years of…
Experience
Director of Marketing
May 2017 — Present
ICONA is the East Coast\'s premier hospitality group - featuring year-round beach resorts & boutique hotels, restaurants, beach bars, a yacht collection, venues for beach weddings and events, and corporate meetings and retreats. We believe in serving our guests in a spirit of warmth, welcome, and love, and design our properties to maximize our guest\'s experience in every way. Groups and corporate teams will learn the \"3 Secrets to Accelerated Learning and Meeting Success\" when they book a corporate retreat, team-building experience, or board meeting with our ICONA Means Business team. We can\'t wait to welcome you to ICONA! At ICONA responsible for: maintaining overall brand standards and voice throughout digital, print, written, and verbal marketing and communications for our guests and team. Creating revenue-driving marketing collateral (graphic design & copywriting) including websites, email campaigns, social media campaigns, radio, video, and print ads. Planning and directing on-site photo and video shoots. Assisting each property with rate and revenue management strategy. Assisting the sales department with strategy, collateral creation, and sales funnel automation. Menu consultation and design for our resorts\' special events, restaurants, and bars. Strategizing, overseeing, and maintaining relationships with 3rd party partners including digital marketing agencies, hospitality software partners, third-party distribution companies, advertising partners, and more.
Education
Franciscan University of Steubenville
Bachelor of Science, International Business, Marketing
2008 — 2012
Crestwood High School
High School Diploma
2004 — 2008
Franciscan University of Steubenville
Master of Business Administration, MBA
2011 — 2013
Skills
- Marketing Research
- Public Relations
- Strategic Planning
- Copywriting
- Social Media Monitoring
- Branded Content
- Email Marketing
- Creative Problem Solving
- Website Management
- Marketing Strategy
- Social Media Development
- Social Media Marketing
- Social Media
- Project Management
- Client Relationship Building
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