Caitlin Baker

About Caitlin Baker

As the Marketing Managing Director of Demand Generation and Marketing Operations at BDO…

Experience

1. Senior Director Demand Gen & Digital Marketing

   BDO USA

   Jan 2020 — Present

   Lead demand generation and MarTech strategy for the firm. Manage several teams of marketing professionals including Digital Marketing, MarTech, Marketing Operations, and CRM. Design and execute complex, end-to-end marketing campaigns that deliver results measured in MQLs and pipeline. Focused on building collaborative partnerships across the firm to identify, launch and refine demand generation strategies. Analyze, report and optimize all demand generation programs based on ROI and demand gen and sales effectiveness. Key accomplishments: Developed firm’s End-to-End Revenue funnel with clearly defined stages of the buyer journey and marketing and sales responsibilities Implemented firm\'s first marketing automation platform (MAP) fully integrated with CRM Reimagined lead gen business process collaborating closely with marketing and sales Implemented SEO strategy Built marketing attribution model

Skills

• Final Cut Pro
• Sem
• Constant Contact
• Illustrator
• Photoshop
• SEO
• Flash
• Email Marketing
• Bluehornet
• Advertising
• Webtrends
• Digital Marketing
• Social Media
• Website Development
• Dreamweaver
• Marketing
• Corporate Communications
• Marketing Strategy
• Css
• Windows
• Javascript
• Indesign
• Corporate Branding
• Social Media Marketing
• Html/Xml
• Graphic Design
• Acrobat
• Google Analytics
• Marketing Communications