Cait Grieco

About Cait Grieco

10+ years of combined retail and sports digital marketing experience with a focus on email marketing and CRM.

Experience

1. Email Mobile Marketing

   Harbor Freight Tools

   Oct 2021 — Present

   Develop and lead the overall email and SMS marketing strategy with a focus on personalization, automation, and customer journey optimization. • Champion the use of AI and predictive modeling to optimize send times, content selection, and audience segmentation. • Design, build, and optimize automated lifecycle programs (welcome, onboarding, win-back, replenishment, retention, etc.) using data-driven triggers and behavioral insights.• Scale automation across channels by leveraging event streaming and real-time data integrations within the MarTech ecosystem (CDP, ESP, SMS platform, CRM).• Continuously refine cross-channel journeys to ensure consistent and contextual experiences across email, SMS, push notifications, and other owned channels.• Collaborate with Data Science and Engineering to deploy predictive models for customer lifetime value, churn, product affinity, and next-best-action recommendations.• Test and deploy generative AI tools to enhance content efficiency and creative optimization.• Partner with IT and Martech teams to evaluate and integrate new tools that enhance automation, personalization, and data streaming capabilities.• Maintain compliance with data privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA) and manage opt-in/opt-out preferences across systems.