Caio Franco
Manager, Academy Marketing & Content @Vancouver Whitecaps FC
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WORK HISTORY
Manager, Academy Marketing & Content @Vancouver Whitecaps FC
Vancouver, BC, CA
Liderando a estratégia completa de marketing e comunicações das Academias do Whitecaps FC, um dos programas de categorias de base mais respeitados da MLS, em todas as unidades do Canadá. Responsável pelo desenvolvimento de marca, produção de conteúdo, crescimento digital e engajamento de stakeholders.• Desenvolvo e executo planos anuais de marketing alinhados ao crescimento de matrículas da Academia, ao posicionamento de marca e aos objetivos comerciais do clube• Gerencio a estratégia de conteúdo multicanal em redes sociais, e-mail, site e vídeo, aumentando o público digital da Academia em 15% e melhorando as taxas de engajamento em todas as plataformas• Lidero a colaboração interfuncional com o time principal, ticketing, parcerias e departamentos de desenvolvimento de base do Whitecaps FC para entregar campanhas integradas• Apoio a ativação de parceiros e patrocinadores por meio de entregas de conteúdo da Academia e presença em eventos
EDUCATION
CICCC - Cornerstone International Community College of Canada
Diploma of Education, International Business Management
CICCC - Cornerstone International Community College of Canada
Diploma, Digital Marketing
Greystone College
Diploma, Business Communications
Universidade Metodista de São Paulo
Publicidade e Propaganda, Publicidade
ABOUT CAIO FRANCO
I build the bridge between soccer and the communities that love it.For 6+ years I\'ve led marketing across Academy and Camps programs at Vancouver Whitecaps FC, one of MLS\'s most storied clubs, developing the strategy, content, and campaigns that connect the Academy with players, families, coaches, and fans across Canada. From digital growth initiatives to full-scale brand communications, I own the marketing story of a program that shapes the next generation of Canadian soccer.What I bring to a sports organization:• 11+ years at AlmapBBDO, one of the most decorated ad agencies in the world, leading campaigns for Volkswagen, GE, and GOL Airlines that generated R$4M+ in earned media on a single brief• 4 Academy locations marketed across Canada, reaching families annually• Sports marketing experience spanning professional soccer, combat sports (UFC), and consumer brand activations across multiple countries• Fluent in Portuguese, English, and Spanish, an invaluable asset for Latino fan engagement and international player recruitment marketingI\'ve built brands in Brazil, worked across South America, and now help grow the beautiful game in Canada. The common thread? Telling stories that make people feel something, then giving them a reason to act.Open to senior marketing opportunities in professional sports, sports media, sports tech, and agency roles serving sports clients.Let\'s connect: c••••••••@yahoo.com
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