Cailyn Cole

About Cailyn Cole

Experienced Product Research and Marketing Manager with a demonstrated history of working in the e-commerce and business industry. Skilled in Product/Market Research, Data Analysis and Computation, Marketing and Digital Advertising, and Microsoft Excel. Strong professional with a Bachelor\'s focused in Psychology from Sacred Heart University.

Experience

1. Marketing Manager

   R.D. Scinto, Inc

   May 2021 — Present

   Working closely with the company sales team to identify opportunities to improve marketing, lead generation, cultivation, and sales effortsResponsible for effective, research-based digital marketing strategy tailored to the company’s needsMaintaining and building our corporate branding efforts, and positive and frequent communications with the R.D. Scinto Community of 11k+, including social media content creation/management and email marketing campaignsManaging the planning, promotion, and execution of in-person eventsCreating a monthly newsletterCreation of company branding documents, including all digital assetsManaging TV and Radio Commercials: Coordinating with videographers, photographers, buyers, and our internal team to create commercials for TV and radioManaging and growing the marketing CRM database, and monitoring and tracking growthAnnual tenant survey execution, including survey creation, compiling all research, and creating an in-depth presentation of resultsKeeping the company website updated and accurateOrganizing and creating a Halloween display and eventPhotography and video creation on an as-needed basisAdvertising and running of R.D. Scinto’s Nights with Shakespeare program, including A/V

Education

• Sacred Heart University

  Bachelor's, Psychology

  2014 — 2018

• Avon High School

  High School Diploma, General Education

  2010 — 2014