Caila A.
Regional Director of Marketing @Club Pilates
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WORK HISTORY
Regional Director of Marketing @Club Pilates
Bowling Green, TN
Own end-to-end marketing and sales strategy for in-studio corporate teacher training program, driving lead generation, enrollment growth, and revenue performance.• Develop and execute multi-channel campaigns (email, social, in-studio, partnerships) to attract and convert prospective instructors/clients.• Lead info sessions and discovery calls to educate prospects and close high-value enrollments (TT, Memberships, PT).• Analyze campaign and cohort performance (CAC, conversion rate, enrollment yield, ROI) to refine targeting, messaging, and pricing strategy.• Establish strategic partnerships (fitness communities, universities, wellness brands) to expand reach and build a consistent pipeline of qualified leads.• Lead end-to-end execution of experiential marketing events, generating qualified leads and driving direct revenue through on-site conversions and post-event follow-up strategies.• Build strong member buy-in to drive retention and increase upsells by promoting private training, specialty workshops, and retail through a strategic mix of in-studio conversations, digital touchpoints, and social media engagement.• Partner with studio management to drive alignment across member retention, sales, marketing, and instruction teams, while mentoring and supporting the Lead Instructor and Sales Associates to strengthen team performance and advance studio goals.
EDUCATION
University of Missouri-Columbia
Strategic Communication: Journalism
Stephens College
Bachelor of Science - BS, Strategic Communication: Integrated Marketing & Business Management
University of Redlands School of Business & Society
Masters Degree, Organizational Leadership, Business, Management, Marketing, and Related Support Services
ABOUT CAILA A.
Hi, I’m Caila—a sales-driven professional with a strong background in client engagement, account management, and revenue growth across franchise, agency, and corporate environments.In my current and previous roles, I’ve served as a primary point of contact for prospects and members, managing the full client lifecycle—from initial outreach and relationship building to conversion and retention. I consistently drive revenue by identifying opportunities, building trust quickly, and delivering a high-touch, personalized experience.I’ve also worked as a franchise and small business consultant, supporting turnaround efforts by identifying gaps in sales performance, rebuilding pipelines, and implementing strategies that improve conversion, retention, and overall revenue. This experience strengthened my ability to quickly assess challenges, prioritize high-impact actions, and deliver measurable results.While my background spans marketing and operations, my day-to-day work is deeply rooted in sales: generating leads, handling objections, closing memberships, and optimizing the customer journey to increase conversion rates and lifetime value. I’ve also supported team performance by coaching on sales strategies, refining messaging, and improving follow-up systems.I thrive in fast-paced, target-driven environments where I can combine relationship-building with strategic thinking to exceed goals. Known for my energy, adaptability, and ability to connect with diverse audiences, I bring a consultative, people-first approach to every interaction.My experience as a travel Pilates instructor has further strengthened my communication skills and ability to build rapport quickly—key strengths I bring into every sales conversation.I’m excited to continue growing in role where I can contribute to pipeline growth, strengthen client relationships, and drive measurable results.Let’s connect.
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