Cady C.

About Cady C.

I have 15 years experience in digital marketing. I worked on the agency side for 7 years, managing paid search and social campaigns for accounts of all sizes and in various verticals. At Amazon, I helped build two of the self-service advertising products within Amazon Media Group then moved to the paid search team and managed campaigns to support the worldwide retail business. At Microsoft I was a Senior Product Marketing Manager for Microsoft Advertising with a focus on retail features. I provided the voice of the customer for our engineering teams, led the go to market strategy for new features, and was the chief product evangelist for all things retail. My undergraduate degrees are in Economics and Psychology at the University of Virginia and I have my MBA from the Foster School of Business at the University of Washington.

Experience

1. Data Lead, Retail

   Google

   Apr 2024 — Present

   Helping advertisers navigate the ever changing world of privacy and AI. Driving adoption of Google\'s data and measurement solutions, securing investment in critical infrastructure and enabling long-term success, working across the largest most complex Retail businesses. In the rapidly evolving privacy landscape, my role focuses on adoption and implementation of key privacy solutions to ensure durable future proof media performance in a data privacy and consented ecosystem. I lead through cultivating strong relationships with key stakeholders across large client organizations and fostering trust and collaboration while simplifying and translating business challenges to technical solutions across Google\'s advanced measurement and data solutions technology stack.

Education

• University of Washington

  Executive Master of Business Administration (M.B.A.)

  2014 — 2016

• University of Virginia

  BA, Economics, Psychology

Skills

• Sem
• Multi-Channel Marketing
• Crm
• Google Adwords
• Marketo
• Social Media Development
• Digital Marketing
• Marketing Automation
• Display Advertising
• Web Marketing
• Search Advertising
• Marketing
• Sharepoint
• New Business Development
• SEO
• Msn Adcenter
• Digital Strategy
• Marketing Strategy
• Google Analytics
• Social Media
• Online Advertising
• Web Analytics
• Search Engine Marketing (Sem)
• Direct Marketing
• Sql
• Strategy Development
• Salesforce.com
• Landing Page Optimization
• Strategy
• E-Commerce
• Search Engine Optimization (SEO)
• B2b Marketing
• Advertising
• Online Marketing
• Excel
• Social Media Marketing
• Lead Generation
• Powerpoint
• Email Marketing
• Conversion Optimization