Cady Kopsky

About Cady Kopsky

I’m a media strategy leader with 7+ years of experience working across national, cross-channel media for consumer brands operating at scale. I focus on turning business and brand priorities into clear, thoughtful media strategies that actually work in the real world. In my current role, I partner closely with brand, finance, analytics, and creative teams to guide investment decisions across OLV, CTV, social, audio, and linear channels. Much of my work sits at the intersection of strategy and execution—balancing performance, reach, and long-term brand goals across multiple initiatives and timelines. I’m especially comfortable in complex planning environments, including franchise models and large-scale budgets, where clarity, collaboration, and strong judgment matter just as much as channel expertise.

Experience

1. Associate Director, Brand Experience - Chick-fil-a, Inc

   Publicis Groupe

   May 2023 — Present

   Own national media strategy and investment decisions for franchise-based QSR brand, partnering directly with senior stakeholders across brand, finance, analytics, and creative.

Education

• Colgate University

  Bachelor of Arts (B.A.)

Skills

• Microsoft Excel
• Powerpoint
• Interpersonal Skills
• Microsoft Word
• Team Leadership
• Google Docs
• Time Management
• Creative Strategy
• Photoshop
• Indesign
• Organization Skills
• Strategic Planning
• Social Media
• Focused Execution
• Written Communication