Caden Riggins

About Caden Riggins

I work in client-facing roles where sales, strategy, and product discussions overlap. In my current role at FOX Television, I partner closely with Account Executives and support customer conversations by helping translate streaming, platform, and analytics capabilities into clear business value.Much of my work centers on guiding conversations, simplifying complex ideas, and ensuring stakeholders understand how solutions support their objectives. I’m particularly drawn to situations where technical concepts, data, and business decisions intersect.I also focus on post-sale analytics and optimization, working with customers to interpret performance data and identify opportunities for improvement. Across roles, I’ve built a reputation for being organized, collaborative, and a reliable partner when clarity and communication matter most.

Experience

1. Technical Insights Specialist Customer Strategy & Analytics

   Fox Television Stations

   Sep 2024 — Present · Austin, TX, US

   Manage digital and platform-based partnerships supporting SaaS driven advertising initiatives• Partner with clients to review performance data and guide optimization and growth strategies• Support customer/ sales discussions by helping stakeholders understand capabilities and use cases• Contributed to initiatives tied to 2.08M in revenue and 49 percent year over year growth• Act as a trusted resource for customers, helping navigate challenges and maximize platform value• Build reporting and performance insights to inform business and investment decisions

Education

• Oklahoma State University

  Bachelor of Science in Business Administration, Accounting

• Oklahoma State University

  Bachelor of Science in Business Administration , Marketing