Cade Anderson
Digital Strategy @ Morgan Stanley and E*TRADE
- Role
- Assistant Vice President, Digital Marketing Strategy at Morgan Stanley
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Cade Anderson
Growth-focused digital marketing leader with 6+ years of experience driving customer acquisition, conversion rate optimization (CRO), and digital product development across fintech, ecommerce, and startup environments. Proven track record in leading full-funnel marketing strategies, UX optimization, and cross-functional initiatives that align with business goals. Expert in web experience strategy, SEO/SEM, data analysis, and content performance. Passionate about building scalable systems that convert traffic into results.
Experience
Assistant Vice President, Digital Marketing Strategy
Jan 2025 — Present · New York, NY, US
Execute the vision and strategy for high-traffic digital experiences across MS Wealth Management and E*TRADE’s public sites, driving engagement and optimizing prospect conversion through online account openings.• Collaborate with cross-functional teams (Analytics, UX, Branding, Product Marketing, and Technology) to deliver personalized, user-centric web experiences aligned with business objectives and customer needs.• Track site performance and user behavior to identify trends, drive iterative improvements, enhance conversion rates, and shape long-term roadmap initiatives.• Manage end-to-end project workflows, including intake, scoping, and execution of digital marketing initiatives, ensuring alignment with legal and operational requirements.• Develop A/B testing and SEO strategies to enhance site performance, optimize the account-opening funnel, and ensure marketing effectiveness through continuous KPI monitoring.• Oversee creative content production and vendor coordination to produce campaigns aligned with branding guidelines while ensuring compliance with financial industry regulations and governance standards. Conduct regular image search and resizing, and manage the DAM for net new pages.
Education
Grady College of Journalism and Mass Communication, University of Georgia
Public Relations, Advertising, and Applied Communication
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